While I consider myself a creative, what I am is a writer.

The writing bug bit me early. As a kid, I spent hours on an old Zenith computer scratching out short stories instead of beating my brother’s Q-Bert high score. Gateway drug. As a student, I immersed myself in English and Latin Literature, parsing prose and poetry for their forms and insights and writing a ream’s worth of analysis by graduation. As a professional, I draw on my experiences, my observations of culture and my personal muse to create work that persuades, that motivates the audience to take an action — click a button, make a decision, share a post, watch a video, buy a thing, crack a smile.

I’m the type who gets a little giddy when a new brief lands in my lap. It’s the springboard for creation, a chance to plunge into the imagination, kick around conceptual possibilities, land on a direction and bring it to life. Multiyear campaigns, targeted media buys, modest emails, social activations, punchy taglines — I’ve seen it all. And I keep coming back for more. Because the process of making something out of the foggiest notion of a idea is what wakes me up in the morning. And keeps me up at night.