Live Fulltime

LifeProof made its bones aligning with action sports, but the time came to broaden the brand’s reach. The new target was active individuals living in youth-mode — curious, carefree and connected. But busy. So busy that they likely don’t have time to watch the ad we made for them. Because there’s after parties to hit, pre-dawn miles to log and the never-ceasing now to chase. The campaign tapped into that attitude with the simple message: go at full speed — your phone’ll keep up.

Roles: Senior Copywriter, Concept Collaboration with CP+B Boulder, Pre/Post Production