Worth The Wait
LifeProof’s signature water proof case, FRĒ, takes time to build. Sometimes months after new phones are announced and start showing up in people’s back pockets. To keep our audience engaged while the engineers engineered, we put together a series of videos explaining the laborious steps required to make a precision case — in the least engineery way possible.
Roles: Senior Copywriter, Concepting, Pre/Pro/Post Production