You Proof

LifeProof had long relied on professional surfer, skateboarders and moto riders to prove the resilience of its products. After a seismic shift in brand direction, we flipped the narrative to focus on the stories of everyday people living active lives. Their adventures, mishaps and triumphs stand as the new proof, still aspirational yet more relatable.

Roles: Senior Copywriter, Concept Collaboration with CP+P Boulder, Pre/Post Production