Living Proof

To mark the launch of a new line of cases, LifeProof launched a campaign celebrating our fixation on action. Inspired by the mashed potato Devils Tower scene in Close Encounters, each video follows an athlete as she sees unmistakable aspects of her sport in her everyday routines — in the same way that every amateur’s mind is never far from their fixation. Everyone has the potential to stand as Living Proof when they embrace what they love and pursue it monomaniacally.

Roles: Senior Copywriter, Concepting, Pre/Post Production