Stories

LifeProof wanted to create a gathering place to tell longer-form tales. About our ambassadors, our employees and our products. As the ACD and Senior Copywriter, I worked cross-functionally to shape the stories’ direction — interviewing to uncover the insight, developing the narrative flow, writing draft after draft, providing guidance on video cuts, selecting images and starting over on the next one.

Roles: Associate Creative Director, Senior Copywriter